As freight coach and consultant Chris Jolly noted in a recent conversation with Trucker Tools, “You can have a thousand loads on your board, but if you can’t cover them, what is adding a sales rep going to do? Nothing. You need to have a rock solid operation in place so you can have a repeatable and scalable platform to operate on — and that’s going to come back to your technology partners and what their tech capabilities are.”
As Chris alluded to, if you want to increase your carrier capacity, you have to do more than hire a new sales rep to manually dial for diesel. The best way to add capacity to your network in the current market is to use digital freight matching technology. With digital freight matching technology like Trucker Tools’ Smart Capacity, it’s much easier to re-use already-onboarded carriers, locate out of network carriers in specific lanes, and offer drivers and carriers the convenience of in-app or online load booking to keep them in your network.
Read on to learn more about how you can increase carrier capacity with Trucker Tools’ digital freight matching!
How Digital Freight Matching Works
More and more freight brokers and logistics companies are using digital freight matching technology in their operations because it allows them to increase load volume without hiring on new employees. Trucker Tools’ digital freight matching technology lets you to search in real-time for both in-network and out-of-network capacity right in your TMS. Unlike load boards, digital freight matching tech uses the real-time location of trucks to tell you with accuracy what capacity is and will be available and where.
Re-Use Already-Onboarded Carriers
One of the easiest ways to expand your carrier capacity with digital freight matching is to target drivers and carriers who have already moved loads for your company. Instead of going to a load board to find a truck for a load, you can search for capacity in seconds from your customized list of already-onboarded carriers to find out if they have capacity available when and where you need it. Re-using already-onboarded carriers expands your carrier capacity and keeps your costs down because you don’t have to devote as much time and resources to onboarding new carriers. Booking repeat loads with carriers also helps you build relationships with them for the long-term.
Tap Into Trucker Tools’ Large Driver and Carrier Network
The Trucker Tools driver app has been downloaded by more than 1.5 million truckers and Trucker Tools’ free carrier software platform is used by 175,000+ carriers, most of whom run 10 trucks or fewer. As a user of Trucker Tools’ Smart Capacity digital freight matching platform, you gain access to those 1.5 million drivers and 175,000 small carriers. When you need to expand your capacity and go out of your network, you can quickly search Smart Capacity and tap into all of those drivers and carriers who are already on the Trucker Tools platform. Smart Capacity also includes predictive load matching, which tells you where truck capacity is likely to be available in the future. Predictive load matching can be a major competitive advantage because it allows you to find and book trucks on Trucker Tools’ private network before they’re ever publicly available on load boards and other marketplaces.
Become a Broker of Choice Among Carriers
Using Trucker Tools’ Smart Capacity digital freight matching platform in your operations allows you to offer time-savings tools to carriers, as well, which can help you build a positive reputation among carriers. When you post your loads as Book-It-Now® loads to Trucker Tools’ Smart Capacity, you give specific owner operators and carriers the ability to book your loads digitally. Owner operators can book Book-It-Now® loads in the Trucker Tools driver app and carriers can book Book-It-Now® loads in Trucker Tools’ free carrier platform. Book-It-Now® is often very popular with drivers and carriers because it reduces the number of phone calls they receive and allows them to quickly book loads at times that are most convenient for them. Using efficiency-boosting tools like Book-It-Now® can help you become a broker of choice among carriers and further increase your carrier capacity in the long-run. Read Seven End-of-Year Planning Tips for Freight Brokers with Chris Jolly to find out how you can make 2022 a profitable one! Schedule a free demo of Trucker Tools’ Smart Capacity, real-time visibility platform and Book-It-Now®.
